For resellers & white-label · Partner-only since 2017

White-label gateway for resellers.

Brand-true merchant experiences, omnichannel breadth, and a non-compete that means your customers stay your customers.

For technical evaluation: Developer documentation (sandbox reference, no login required to read). For term definitions, use the payments glossary.

Why partners choose Fluid Pay

Non-compete by design Level 1 PCI · multi-region cloud 20+ products, one API

What slows teams down

Problems we hear from Reseller programs

Brand leakage
When the gateway brand shows up in receipts, portals, or emails, the customer wonders who they are really doing business with. Every leak is a churn signal you have to coach away.
Thin product stories
Resellers lose deals when the stack cannot cover terminals, vaulting, recurring, and fraud in one narrative. Stitching three vendors together loses to one platform every time.
A non-compete that's just a clause
Most contractual non-competes have a side door. When the gateway grows, your resale economics shrink — and the contract you signed two years ago turns out to have an exception you missed.

What changes with Fluid Pay

White-label down to the SSL cert
Your colors, your domain, your logo. Across the portal, the vault, the receipts, and the terminals. The customer sees your brand, full stop.
One product to sell. One product to support.
Acceptance, vault, fraud, billing, reporting — on one platform. Your sales team learns once. Your support team learns once.
We don't show up at your customer's door
Our partner-only model isn't a clause in a contract — it's our entire business. We grow only when our resellers grow.

Relevant products

Every product ships behind your brand. Explore details on each product page.

Apply when you are ready for partnership review. Book a demo when you want a technical walkthrough first.