For resellers & white-label · Partner-only since 2017

White-label gateway for resellers.

Your brand on every merchant surface, a full product catalog across card-present and online, and a non-compete that means your customers stay your customers.

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For technical evaluation: Developer documentation (sandbox reference, no login required to read). For term definitions, use the payments glossary.

Why partners choose Fluid Pay
Non-compete by design Level 1 PCI · multi-region cloud 20+ products, one API
01What slows teams down

Problems we hear from Reseller programs

  • Brand leakage

    When the gateway brand shows up in receipts, portals or emails, customers start wondering who they are actually doing business with. Every leak is a churn signal you have to coach the merchant away from.

  • Thin product line

    Resellers lose deals when the stack cannot cover terminals, the vault, recurring billing and fraud in one pitch. Three vendors stitched together loses to one platform every time.

  • A non-compete that's just a clause

    Most contractual non-competes have a side door. When the gateway grows, your resale economics shrink, and the contract you signed two years ago has an exception you did not read closely.

02What changes with Fluid Pay

Outcomes we optimize for

  • White-label down to the SSL cert

    Your colors, your domain, your logo. Across the portal, the vault, the receipts and the terminals. The customer sees your brand, full stop.

  • One product to sell, one to support

    Acceptance, vault, fraud, billing, reporting. All on one platform. Your sales team learns it once. Your support team learns it once.

  • We do not show up at your customer's door

    Partner-only is not a clause in a contract. It is our entire business. We grow only when our resellers do.

03Relevant products

Where teams usually start

Every product ships behind your brand. Explore details on each product page.

Next step for Reseller teams

Apply when you are ready for partnership review. Book a demo when you want a technical walkthrough first.

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