A gateway that doesn't compete with the people selling it.
The team behind Fluid Pay came up through the ISO and processing world. We watched too many partners hand merchants over to a gateway, only to lose those same merchants to that gateway's PayFac eighteen months later.
So we built something else. A pure technology platform with no BIN, no underwriting team, and no path to a direct merchant relationship. The math is simple: the more your portfolio grows, the more we do. That is the whole alignment.
The platform now covers more than twenty products across card-present, ecommerce, recurring, batch, fraud, and partner operations. All behind your brand, all on one API.
Four principles that haven't changed since day one.
Partner-only distribution
We do not sell direct, board direct, or underwrite. Every merchant on the platform belongs to a partner.
Built for the cloud
Google Cloud with multi-region failover. No racks to rent, no weekend maintenance windows.
API behind everything in the UI
Every feature in the dashboard ships with a documented endpoint and a webhook. What an operator can do in the UI, an engineer can automate.
Your brand on every surface
Your logo, your domain, your support emails. The platform stays out of every place a merchant looks.
Nine years of building. The same way, for the same people.
2017
Fluid Pay founded, partner-only from day one
2019
PCI DSS Level 1 Service Provider certification
2021
WatchDog fraud engine launched
2023
Multi-region failover live on GCP
2025
Twenty-plus products, 99.99% rolling uptime
2026
ID TECH VP3350 support added across Processa and Virtual Terminal
Leadership
Operators and builders who have shipped payments infrastructure at scale, now focused entirely on partner growth instead of chasing merchants.

Ted Cucci
President & Chief Executive Officer

Nick Cucci
Chief Operating Officer

Jeff Rooney
Chief Technology Officer

Kevin Calabrese
Chief Strategy Officer
Awards and recognition
Payment Gateway Company of the Year (2026)
CIOReview, citing the partner-only platform and the ID TECH VP3350 EMV certification shipped this year.
Read announcementTop API Solutions Provider (2023)
CIO Magazine — CIO Outlook cover feature, March 2023.
Read announcementTop 10 Payment Processing Companies (2022)
Banking CIO Magazine — November 2022 issue.
Read announcement